Tripleseat
featured on Medium.com’s Top Website Redesigns of October 2018
Tripleseat is a Sales and Event Management web application for restaurants, hotels and unique venues that will increase event sales and streamline the planning process. I joined the Tripleseat team in 2016 as the UI and Design Manager.
In my first few months at Tripleseat I took their latest UI update and improved the experience with an updated style guide, pattern library, type sizes, and tweaked menu designs to provide a friendlier interface with greatly increased legibility.
Added spacing, color changes, and pattern libraries made the existing structure of the app much more user friendly.
An application in development for a complex search engine that helps event planners locate the perfect venue.
Desktop:
Illustration of responsive behavior for Tripleseat.com homepage banner
Brand Guidelines
TYPOGRAPHY
When done right, type becomes a powerful brand tool that can add visual meaning and impact to communication. Our primary typeface, Museo Sans Rounded, was designed by exljbris Font Foundry’s Jos Buiveng. Our typography speaks with clarity and elegance through a playful and professional tone.
PartyPattern
The Tripleseat PartyPattern is a seamless tile that can be applied as a texture or fill to any shape or background. It can be resized - but for reference, the cupcake should always be roughly the size of your thumbnail or larger. It comes in 4 colorways - the primary colorway being Blue over Navy (navy background with blue icons) for applications where the pattern is the focal point of the piece, or Navy over Navy (lightened navy icons over the Tripleseat Navy) for applications where the logo or other graphic elements will be placed above the background.
We’ve had a lot of fun with branding too.
Company kicks for all. We had a very difficult time making a final decision between these two custom Vans designs…
Shirts for the annual company trip to the Nantucket Wine Fest
I updated the entire Tripleseat brand, except the logo. They wouldn’t — and still won’t — let me change those “backwards H’s” they call ‘the Chairs’. Everyone I talk to asks what the deal is with the logo. I didn’t make it.)
Here is a logo I’d suggested as an alternative…
